Logo – a combination of graphic elements and fonts representing a company, an image that sets it apart from other companies and increases its recognizability.
A logo typically consists of 1-3 colors. It is graphically simple, avoiding complex shapes, as a simple and stylish logo instills more trust and is easier to remember.
The logo is an essential element of a brand. It is always designed in the company’s brand colors.
The logo serves not only to enhance recognizability but also to strengthen trust in the organization and attract attention.
It might be possible for early-stage startups to do without a logo at first, especially if it’s unclear whether the business will be profitable. In such cases, the launch can be done without a logo, and the company name can be used instead on the landing page. However, for a serious business, such approaches might not look professional.
The logo development process begins when the client approaches me. After familiarizing myself with the client’s preferences, the following stages of logo creation are undertaken:
Principles of a good logo: A good logo always incorporates the following characteristics:
Developing and creating a corporate logo are crucial stages in brand promotion. It is essential that when people see the company’s logo, they understand its mission and core values. In any direction where the business will evolve, the visual images and associations triggered by the logo will be primarily associated with brand recognition. The main functions of a logo include:
To avoid mistakes while developing and creating a corporate logo, we must study the logos of companies and brands we encounter in everyday life. The key to the success of your company’s symbol should be its easy memorability and accurate reflection of the core idea.
Read also: Boost Your Brand’s Appeal: The Art of UX Design by Expert Agencies
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