It’s hard to overestimate the power of curb appeal. It’s no surprise that homes that look stunning—outside and in—tend to sell for more than their plainer neighbors, with the majority of staged homes selling for between 5 percent to 23 percent over the listing price.
If you love the idea that your creative work could be just the boost that home-sellers need, starting a home staging business might be perfect for you! Home stagers use their fine-tuned design skills to create beautiful interiors that appeal to buyers, and the job can be both rewarding and incredibly fun. If you’re thinking of launching your own venture, here are a few key tips on how to start a home staging business.
1. Consider Getting Training
As with any new venture, the proper training can mean the difference between a business that succeeds and one that flops. Working through a program to become an accredited staging professional can ensure that you get the right education, coaching, resources, and support as you work to launch and grow your business.
2. Develop Your Portfolio
It can help to show that you’ve worked in the industry as you start building a successful home staging business. However, what should you do when you have no portfolio because you haven’t worked in the industry before?
Getting some initial experience isn’t as hard as it sounds. For example, consider asking family, friends, or coworkers if you can help with staging their homes as they sell. In some cases, you might be able to become an assistant in a reputable home staging company, which can help you gain experience.
As you take these early first steps, this experience will allow you to develop your skills and collect photos in a professional portfolio. Going forward, your portfolio will be crucial in attracting new clients.
3. File the Right Paperwork
Creating your branding and website can be the fun parts of your launch, but don’t forget to do your due diligence on the right paperwork!
In some states, you’ll need specific permits or licenses to open a staging business. That’s in addition to details like your certificate of occupancy, trademarking, and tax registration. Be sure to check with your city or county clerk’s office to learn more.
4. Network, Network, Network
Even with a great deal of experience under your belt, staging is often more about who you know. Building a strong client base can help you earn regular business, especially as you start to get referrals.
Many budding home stagers start by networking with local real estate agents, who often partner with professional stagers when selling homes. Check for local events, meetups, and professional associations that can connect you with these agents and other staging pros.
Launch Your Home Staging Business the Right Way
If you’re thinking of starting your own home staging business, keeping the tips above in mind can make or break your new venture. Though the job may seem straightforward at first blush, the truth is that there are plenty of nuances that impact your success, from the right training to the right connections. As you start a company of your own, be sure to do your homework to keep your plans on track!
Want more of the key business tips you need to know? Be sure to take a look at our other content for additional tricks to help your brand stay ahead.
